A high-impact mobile activation unit, this custom walk-in fridge contrasts a stealth, matte-black industrial exterior with a hyper-reflective chrome interior. When closed, it stands as a monolithic black vault; when opened, it unfolds into a glowing, three-panel stage framed by Heineken’s signature green neon lighting and mirrored infinity surfaces, elevating product coldness into a sleek visual spectacle.

Product Design - Production & Fabrication - Installation & Setup [2023]
1480 x 830 x 1960mm (BxTxH)